You know you need an email list.
Here's how to actually build one — starting today.
A free step-by-step playbook for small business owners who are tired of putting email marketing off. No experience required.
Download the Free PlaybookInstant access. No strings attached.
From Zero
to Sending
Salt + Cypress Co.
The small business owner's playbook
for building an email list and
launching your first campaign
You've said "I need to start email marketing" more times than you can count — and still haven't started.
You don't know where to start, what platform to pick, or what to say to your list once you have one.
You're busy running your business and email marketing keeps sliding to the bottom of your list.
From Zero to Sending
Five clear steps, in the right order. No guesswork, no overwhelm.
Create Your Mailchimp Account
Set up correctly from day one.
Build an Active List
Collect subscribers who want to hear from you.
Create & Embed Your Opt-in
Make sign-up effortless on your site.
Write Your Welcome Email
Make a brilliant first impression.
Get Your First 25 Subscribers
Use our 7-day growth plan.
Everything you need — nothing you don't.
No fluff, no vague advice. Just a clear, proven path from zero to a working email list — designed for small business owners with real businesses to run.
Download the Free PlaybookIt's free. It's proven. It works.
- 01
Simple Setup Steps
Create your account, build your list, and set up your form — done right, the first time.
- 02
Lead Magnet Ideas
Attract the right people with a freebie they actually want — and know how to create it fast.
- 03
Welcome Email Template
A ready-to-use template that makes a great first impression and turns subscribers into fans.
- 04
7-Day Promotion Plan
A simple plan to get your first 25 subscribers — even starting from absolute zero.
Stop putting it off.
Start building the most valuable asset your business can own.
It's free. It's proven. And it's waiting for you.
Download the Free Playbook Instant access. No strings attached.