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Strategy, Storytelling, and Design

Salt + Cypress Co. supports organizations through branding, marketing, and strategic communication, with a focus on clarity, consistency, and thoughtful execution.

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Areas of Focus

Branding & Identity

Content Creation & Digital Marketing

Civic & Nonprofit Communications

Grant Strategies & Project Management

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Brand Strategy

Featured
From Engineering to the C-Suite: A Conversation with Susan Wittner on Marketing, Leadership, and What Really Drives Success
From Engineering to the C-Suite: A Conversation with Susan Wittner on Marketing, Leadership, and What Really Drives Success

I had the opportunity to sit down with Susan Wittner — marketing executive, former CMO, and adjunct MBA professor at Manhattan University — for a conversation about her career, marketing strategy, and the lessons that have stayed with her throughout her professional journey.

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Why Your Brand Is Only Felt By Consumers – And How To Build Both Perceived & Real Value
Why Your Brand Is Only Felt By Consumers – And How To Build Both Perceived & Real Value
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Creating a More Effective Marketing Strategy Using the North Star Metric
Creating a More Effective Marketing Strategy Using the North Star Metric

The North Star Metric gives marketing a clear direction by focusing on the single action that delivers the most value to customers. By aligning daily efforts with both leading and lagging indicators, teams move beyond vanity metrics and build strategies that drive meaningful growth and long-term success.

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When Data Knows Who You Are, Before Your Next Click
When Data Knows Who You Are, Before Your Next Click

Predictive analytics allows brands to anticipate behavior before it happens, using patterns in data to guide timely and relevant marketing. While this creates powerful opportunities to shape customer decisions, it also raises important questions about privacy, making transparency and ethical use of data essential for building trust.

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Civic Growth Marketing

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Why Your Brain Has Already Made Up Its Mind About You: Attitudes, Persuasion, and What That Means for Your Community
Why Your Brain Has Already Made Up Its Mind About You: Attitudes, Persuasion, and What That Means for Your Community

Audience perception is formed before your message fully lands, shaped by existing attitudes, emotions, and biases. Effective marketing isn’t about starting from scratch, but aligning with how people already think and feel, using the right mix of credibility, emotion, and timing to turn perception into action.

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From Awareness to Action: How Small Communities Can Influence Decision-Making at Any Level
From Awareness to Action: How Small Communities Can Influence Decision-Making at Any Level

Marketing in small communities is more than visibility, it’s about guiding decisions. By shaping awareness, building credibility, and delivering clear, memorable messaging, communities can influence how audiences think, evaluate, and ultimately take action at any level.

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How to Convert Engagement into Loyalty: The Real Value of Social Media Metrics
How to Convert Engagement into Loyalty: The Real Value of Social Media Metrics

Social media success isn’t about going viral, it’s about building connection. By focusing on meaningful engagement and tracking the right metrics, communities can turn attention into trust, and trust into long-term loyalty that drives consistent growth.

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FREE WEBSITE ANALYSIS

Not sure what is or isn't working on your website? I offer a complimentary website analysis to help identify opportunities to improve clarity, user experience, and overall digital presence.

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